In part 2 of our 4-part series (Apply Yourself, Dammit!), we share our insider’s perspective on how to make your resume stand out and we answer that age-old question, “Do I really need to write a cover letter?”

Key Takeaways:

You have SIX seconds to make an impression with your resume so make it readable, be clear and succinct, know your story and what will set you apart from the pack, only include what is relevant, and 2 pages max people!
Yes, you need a cover letter! If you are asked for one, that is basic instruction following. In addition, your cover letter is the partner document to your resume (i.e., do not regurgitate your resume); it gives you the opportunity to showcase who you are and how you will contribute to the organization. Tip: starting your cover letter with “Dear Sirs” is a guaranteed way to ensure that no one will read your letter.
Being a professional is learning to adapt your communication style for different situations. Always think about your audience and if you make the effort to customize your cover letter (which you should), make sure you get it right!
Gimmicks are risky business. Sometimes they work though. Just ask Tara!